Skills

  • AP Style Guide
  • Storytelling
  • Corporate Communications
  • Public Relations
  • Media Relations
  • Journalism
  • Marketing
  • Product Marketing
  • Project Management
  • User Experience (UX)
  • User Interface (UI)

Tools

  • Workplace by Meta
  • Slack
  • Asana
  • Microsoft Word, PowerPoint, Excel, SharePoint
  • Adobe Creative Suite
  • Cision

Hi, I’m Felicia!

If my decade worth of communications experience has that’s taught me one important lesson, it’s this: good storytelling builds relationships.

And that’s what I seek to do in my work. I’m a grammar-obsessed writer dedicated to informing and engaging people using analytic-driven strategies and purpose-driven storytelling to keep them coming back for more. From tech to travel, my people-first approach has developed communications strategies for B2C, B2B, and internal audiences with big-picture results.

I earned my Master of Communication in Digital Media at UW, where I focused on sharpening my storytelling techniques and developing content strategies to create impactful communications.

Amperity

Amperity

Elevated Amperity's industry authority through AI-centric narratives that showcased its customer data innovation across 35 prestigious publications.

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Shiftboard

Led Shiftboard's "State of the Hourly Worker" report, enhancing the company’s presence in the HR, workforce, and tech industry.

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Shiftboard
Expedia

Expedia Group

Increasing engagement during a critical time for travelers.

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Microsoft

Engaging diverse audiences and building strong brand language.

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Microsoft
Aladdin PMI

Aladdin PMI

Drinkware for a modern audience.

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Saving Seattle’s Southern Resident Orcas

Saving Seattle’s Southern Resident Orcas – A Comm Lead Project

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Comm Lead
Seattle Coffee Gear

Seattle Coffee Gear

Adding personality to the bold world of espresso

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zulily

Managing a high volume ecommerce experience

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zulily
Gifford Pinchot Task Force

Gifford Pinchot Task Force

Preserving a natural icon in the PNW

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Sierra Club

Building a strong communications foundation with an icon of the nonprofit world.

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Sierra Club
MS Society

National Multiple Sclerosis Society

Inspiring people to care and raise funds at a critical time.

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Ethos Magazine

Writing for an award-winning magazine.

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Ethos Magazine