Skills
- AP Style Guide
- Storytelling
- Corporate Communications
- Public Relations
- Media Relations
- Journalism
- Marketing
- Product Marketing
- Project Management
- User Experience (UX)
- User Interface (UI)
Tools
- Workplace by Meta
- Slack
- Asana
- Microsoft Word, PowerPoint, Excel, SharePoint
- Adobe Creative Suite
- Cision
Hi, I’m Felicia!
If my decade worth of communications experience has that’s taught me one important lesson, it’s this: good storytelling builds relationships.
And that’s what I seek to do in my work. I’m a grammar-obsessed writer dedicated to informing and engaging people using analytic-driven strategies and purpose-driven storytelling to keep them coming back for more. From tech to travel, my people-first approach has developed communications strategies for B2C, B2B, and internal audiences with big-picture results.
I earned my Master of Communication in Digital Media at UW, where I focused on sharpening my storytelling techniques and developing content strategies to create impactful communications.
Shiftboard
Led Shiftboard's "State of the Hourly Worker" report, enhancing the company’s presence in the HR, workforce, and tech industry.
Saving Seattle’s Southern Resident Orcas
Saving Seattle’s Southern Resident Orcas – A Comm Lead Project
Sierra Club
Building a strong communications foundation with an icon of the nonprofit world.
National Multiple Sclerosis Society
Inspiring people to care and raise funds at a critical time.