Hi, I’m Felicia!

If over a decade in communications has taught me one thing, it’s this: good storytelling builds customer relationships.

And that’s what I set out to do in my work. I’m a grammar-obsessed writer dedicated to informing and engaging people through analytics-driven strategy and purpose-driven storytelling — the kind that keeps them coming back for more. From tech to travel, my people-first approach has shaped communications for B2C, B2B, and internal audiences, always with big-picture results.

I earned my Master of Communication in Digital Media at UW, where I sharpened my storytelling techniques and developed content strategies built to make an impact. More recently, I went back to UW to earn a certificate in marketing and communications with AI because good storytelling keeps evolving, and I intend to evolve with it.