Amperity

In my role at Communiqué PR, I developed content strategies to help our clients become recognized thought leaders in their industries. I worked with our newest client, Amperity, an AI-powered customer data platform (CDP). I developed and wrote compelling bylines on behalf of Amperity’s executives and subject matter experts across 35 high-authority publications.

In Q4 22-23, Amperity’s media strategy yielded an 85% message pull-through rate, amplifying key narratives, including AI innovation in CDPs, the critical role of first-party data, and the depreciation of third-party cookies. These topics are at the heart of current IT and technology discussions, highlighting Amperity’s leadership and authority in navigating the evolving digital landscape.

Trade Publications

• MarTech Series – How “New Bing” & ChatGPT Can Create Targeted Advertising – March 28, 2023
• RT Insights – Decoding the Customer Data Landscape: Addressing Privacy Concerns – May 5, 2023
• RT Insights – Accessing Trustworthy Second-Party Data with Data Clean Rooms – May 19, 2023
• The Customer – The Great DMP Misfire: Redefining Success in Retail Advertising – July 21, 2023
• Total Retail – DMPs Are Useless: Why Embrace New Advertising Strategies – July 24, 2023
• Martech Zone – Gain Customer Trust With These Three Privacy-Centric Advertising Practices – July 24, 2023
• MarTech Series – The Sinking Ship: The Downfall of DMPs – August 3, 2023