Engaging diverse audiences and building strong brand language.
Client
Microsoft
Year
2018-2019
Industry
Technology
Communications
AI
Format
Social media
Advertising
Long-form content
Blog content
SEO
Video scripts
Microsoft
As a creative copywriter for the Microsoft 365 Studio, I developed short-form and long-form content for advertising, web, social media, paid media, product marketing, blogs, and video scripts for both B2B and B2C. I helped ideate, create, and deliver content for a 25-billion-dollar business and integrated marketing team across various Microsoft 365 and Office marketing properties.
In my role, I worked with a diverse team of senior creatives, designers, and program managers in the studio to internal business partners, stakeholders, and external agencies.
New product launch
Microsoft launched Workplace Analytics to empower teams to collaborate and work more efficiently. The Studio was asked to develop an interactive webpage and video to launch the new product and I provided creative insight and copy.
Ad Campaigns
The New York Times
Microsoft Teams
Microsoft Teams is the hub for teamwork. I developed copy on images used for a variety of assets including external ads and social media.
