Inspiring people to care and raise funds at a critical time.
Client
National MS Society
Year
2014-2015
Industry
Nonprofit
Format
Social Media
Fundraising
National Multiple Sclerosis Society
The National Multiple Sclerosis Society, Oregon Chapter’s mission is to defeat MS! All my marketing efforts went to creating supportive and fun content that inspired people to raise funds. I developed several marketing campaigns on social media and email to boost awareness for the Society’s fundraising events, programs, and services offered to support people with MS.
Continuing reading to hear more about two of my favorite campaigns: Andrea’s Walk MS Tips of the Week and Show Your Orange.
On a regular basis, I created content, proofread and scheduled emails to support marketing, program, services, and events efforts. One of my favorite series was Andrea’s Walk MS Tips of the Week.
Fundraising is hard. But not knowing how to start your fundraising is even harder. Andrea, the Walk MS manager, carved out the path to success with her insightful tips, which I used to develop email campaigns to send to our Walk MS participants.
I also transformed thirteen Walk MS cultivation emails into a blog series that other Chapters could send to their participants. It was rewarding for me to provide our fellow Chapter’s with important fundraising tips and information so they could focus on other marketing or fundraising efforts.
Social Media
Social media is the perfect outlet for National MS Society. It’s easy to share stories, experiences and information to the Society’s followers. Most of all, it brings the community together—whether you have MS or know someone who has it, social media united everyone.
At Walk MS, I posted live videos and photos to Instagram, Twitter and Facebook. We made “selfie station” and encouraged participants to snap a quick picture and use the hashtag #walkMSoregon.
Show Your Orange Campaign
The Society also used social media to boost our fundraising sales. The Show Your Orange Campaign needed to promote sales for their inspirational t-shirts feature the chapter’s mascot, Norman, the MS Monster. I wrote and scheduled over Facebook and Twitter posts that held to the Society’s requirements and maintained the local chapter’s brand voice.
Results: The society’s sales exceeded expectations and lead to ordering more than 150 shirts! Based on some feedback, we changed the original brown shirt to blue and included youth sizes so every participant could show their pride.
